Design Services – Website, Graphic Design, Corporate Gifts

Design Services – Website, Graphic Design, Corporate Gifts

Logo Design

If you are in business, you have a story to tell. Your story is what sells your product or service. The best way to tell that story is to paint a picture – to make it visual. And we’re not talking about the creative use of clip-art. At Gist, we understand that an eye-catching and memorable design is what results when marketing science meets artistic flair.

You see, we believe that a striking design is nothing less than a split-second sales pitch. Because it is visual, the message sticks. And that’s what you want – to get into your customer’s head. And stay there.

A great logo will tell your story – who you are, what you do and how you do it. Every day, we are bombarded with visual stimuli – marketing messages competing for our attention. Your logo needs to be your brand flagship. It should set you apart from your competitors. It should convey a message that spells out the very essence of your business – your values, your vibe. It should be the first thing that comes to mind when a customer hears your name.

And so, even though the end-product is a seemingly simple image that occupies a relatively small space on your business card, letterhead or company signage, its design is a highly specialised process.

What makes a logo great?

Pick me!

Great logos are unique. They stand out. It’s a crowded marketplace out there. Is your logo instantly recognisable? Is it distinctive? Is it memorable? Is it speaking loud and clear?

The power of simplicity

Clean, clever and simple design can convey a powerful (and once again, memorable) message. As with so many things in life (except chocolate, of course), here too, less is more. And just because you’re selling cars, you don’t need a car on your logo. (The Apple logo isn’t a computer…)

Flexibility is key

What looks great on a business card won’t necessarily work on a billboard – and vice versa. A great design makes for easy resizing without loss of quality and clarity. Oh, and if you’re loving those scrumptious colours, just remember that it needs to look equally striking in black and white (remember our dear friend, the fax machine…)

Who are you speaking to?

A great logo speaks to its audience. Are you a medical practitioner or a music teacher? A financial institution or a fast-food chain? Your logo needs to reflect your company culture, but it also needs to be appropriate for your target market. Colours, for example, carry different meanings in different cultures, as do certain symbols and imagery.

The test of time

Trends and fads come and go. A classic, timeless design will mean that you don’t have to embark on a rebranding exercise every few years, simply because your company logo has become horribly outdated. A great logo will stand the test of time. The trick is to get it right the first time around.

Packaged Solutions

We offer monthly and once off packages to accommodate your business needs!

Once Off Packages

Basic Package

Valued at R5000
R3 700/Once-off
  • Logo Concepts x 2
  • Revision Rounds x 3
  • Business Card Design
  • Letterhead Design
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Standard Package

Valued at R10 000
R6 899/Once-off
  • Logo Concepts x 3
  • Revision Rounds x 4
  • Business Card Design
  • Letterhead Design
  • Email Signature Design
  • Flyer Design
  • 500 Printed business cards (2 names x 250 cards)
  • 50 Branded pens with your logo
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